Heinz Ketchup's ‘talking label' makes second appearance

Back by popular demand, Heinz Ketchup's wisecracking "talking label" bottles have returned after a one-year hiatus. Beginning next month, the bottles with funny messages on the label will be rapping with consumers.

The 2001 edition bottles tickle taste buds with clever new condiment sayings. One of the bold quips is "NOT GREEN," referring to Heinz's new Blastin' Green EZ Squirt bottle.

The new bottles being produced at Heinz's ketchup processing facility in Freemont, OH, and will be available on retail store shelves for just three months. The labels will appear on 24-oz, 36-oz, 46-oz and 64-oz plastic squeeze bottles of Heinz Ketchup.

Messages on the talking label bottles include:
• Sunscreen for French Fries
• Quiet, Please. Tomatoes Meeting Inside
• 14 Billion French Fries Can't be Wrong
• Not New and Improved
• Desperately Seeking Tater Tots
• Mustard Looks Up to It
• For Giants and Hungry People
• On a First Name Basis with Onion Rings

The promotion reinforces Heinz's continuing global ketchup campaign, whose theme, "Ketchup with Attitude," aims to boost consumption by teens and households with children.

Edited by Christine Eadeh